Campus Virtual Tour
I saw the need and an obvious gap for authentic video tour content around campus. I sought to provide a virtual tour video series of different campus highlights, locations, and programs that prospective students and their families could view from the comfort of their own home and hopefully entice them to visit campus.
In this initial series, I engaged a number of student tour guides and worked with them on scripting and videography to produce videos that looked organic and appeared to be user-generated content.
As part of this project, I implemented a campus virtual tour website and app experience where prospective students can navigate around campus and view photos and videos of their programs and areas of interest.
Results: On average, 35 people take a virtual tour each day, and about 25% of them convert and become an official inquiry.