Brian Weed, MA
Experience
Senior Digital Enrollment Manager
Creighton University
August 2022 – Present
Omaha, Nebraska
- Direct the overall digital presence and experience for prospective students.
- Manage digital marketing budget to drive enrollment in academic programs.
- Work with agency partners, vendors, and internal creators to effectively execute paid and organic digital campaigns.
- Analyze data and develop strategy to maximize enrollment potential. Areas of focus include web, SEO, email, social, and paid media.
- Report and present to university leadership and stakeholders on marketing performance, ROI, projections, and strategic marketing direction.
Adjunct Professor
Bellevue University
August 2015 – Present
Bellevue, Nebraska
- Communication Studies
- CA 228 Writing for Media
- CA 301 Persuasion
- CA 309 Communication: Putting Theory into Practice
- CA 323 Public Relations
- COMM 300 Foundations of Communication and Media
- COMM 430 Strategic Communication
- CIS 121 Microsoft Office 365
Senior Digital Strategist
CHI Health
May 2015 – June 2022
- Working with the Division Director of Digital Marketing and with input from involved senior management team, coordinate and participate in the creation, maintenance and update of web content, implementation, maintenance and support of CHI Health’s Internet and Intranet.
- Stay abreast current Web technologies for potential utilization into website.
- Author web content using various content management systems including Adobe Experience Manager (AEM), WordPress, and Microsoft SharePoint.
- Oversee web page maintenance and architecture to ensure that regular, updated information is posted with proper approvals.
- Interact with service line leaders to convert existing content to online format.
- Designs graphical interface and processes to create a seamless service experience.
- Works in collaboration with Information Systems and third-party vendors on the technical support for problems related to the Web site, program HTML and upload pages on to the site, and integrate multimedia assets and applications into the site.
- Recommend new technologies into the Web environment in collaboration with Information Systems and third-part vendors. Maintain cross-platform and cross-browser compatibility so that the web site is accessible from a variety of different environments.
- Oversee workload of Development team. Develops and recommends new technologies and functionality for use on CHI Health Portals.
- Cultivate and grow online/social communities and manage associated online branded content on CHI Health’s behalf using social media channels such as Facebook, Twitter, Pinterest and others.
- Assist with social media content strategy development and facilitate content creation and community management using Spredfast/Khoros and Sprinklr.
- Advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Works with Data Analyst to implement solutions based on site statistics and usability.
Education
Master of Arts – Management
University of Redlands
Redlands, California
Bachelor of Arts – Communication
Union Adventist University
Lincoln, Nebraska
Licenses & Certifications
Commercial Airplane Pilot – Instrument Rating
Federal Aviation Administration
Volunteering
Marketing Committee Member
NGPA – The Worldwide LGBTQ+ Aviation Community
Mentor
TeamMates Mentoring Program