Blog Content Strategy

Creighton Blog

When I started managing digital marketing at Creighton I inherited a blog with a solid foundation and have worked to continue building on its success with a blog content demand generation marketing strategy.

The blog includes posts around priority graduate and professional programs where we are able to make an impact in organic search engine optimization as well as further engagement for those considering these programs.

There is an integrated approach to promoting the blog content on social media as well as in the email marketing programs in place for prospective students.

Results: Blog sessions have increased by more than +43% year-over-year, and we have logged more than 80 conversions (blog readers who have taken an action to register for an event/webinar, submit an inquiry form, or started an academic application during the same session)–that’s a +268% increase in conversions year-over-year.